During the gestation of this project, our team embarked on an exciting and profound journey alongside the Arquevo team. We set out to search for and define the strategic and foundational principles that would breathe life into Arquevo's new essence and identity. It was a process that led us to weave the fabric of the brand from its roots, where the company's mission, vision, philosophy, and values underwent a thorough review and comprehensive redefinition. Simultaneously, we established the strategic identity profile, the brand personality (brand persona), and the core brand concept.