Content Creation
Communication &
Creative Campaigns
2021
Reynera, a national leading company from Monterrey, Mexico, was looking to grow its market share in Mexico City and surrounding areas. They sought our expertise to help them achieve this ambitious goal through a revitalized digital presence.
Reynera stands out for its distinctive creativity showcased in advertising and social media posts, setting it apart in the industry. In their quest to further innovate their digital content, Reynera was delighted with the creative and strategic proposal we offered. This synergy led to a solid collaboration in which we at Grit took on the responsibility of developing attractive and high-impact content for their social networks, both on Instagram and Facebook.
When embarking on the content creation journey for Reynera, we had two key objectives in mind:
Numerous brainstorming sessions led us to craft and develop communication lines to convey the brand's objectives and products. In this manner, we commenced crafting messages aligned with the brand's values, truly highlighting the interests of our followers.
What we aimed for with Reynera's designs was to create a clean and aesthetically pleasing image, using creative messaging to effectively share the highlighted selling points of the specific product. Depending on the communication line we addressed, or the target audience, we used product photographs alongside minimalistic imagery and animations. Another communication line focused on implementing interactive strategies to boost account engagement with games, quizzes, stories, and more.
Gradually, we fine-tuned our client’s preferences, fostering a genuine collaboration between Reynera, the other agency involved, and ourselves. This synergy allowed us to produce content of the highest quality—content that is not only highly appealing, dynamic, and creative, but also reflects the enjoyment we found in the process and works over the long run.
